how and why

how we do

We believe in the spontaneity and natural flow of life. Our ideas come naturally as a part of the thinking process. Ideas that take birth within. Ideas that are insightful, realistic, and result-oriented. We do not talk big. Because we believe tall promises do not sell a product or create iconic brands. This is why our approach is simple yet insightful. With the help of Brand Audit, we analyse, evaluate and study all the aspects that will aid in yielding multi-fold results.

  • 25%

    Insight

  • 50%

    Ideation

  • 75%

    Disruption

Why Us

We look simple and ordinary, just like the firefly, but it is what is inside us – Our spirit – that makes us shine
from the inside out. That illuminates us and everything around us.
Our attitude is straight and honest.
Our belief is to cut the faff and create an effective communication that builds a brand.
Our work is effective, minimalistic, and powerful.