What is Brand Perception?
Brand Perception is what people think, feel and believe a brand represents, rather than what a brand says it represents.
Who is a Brand Perceptionist?
A Brand Perceptionist has the power to execute the customer experience of the brand. Someone who best understands the essence of the brand, designs the brand’s communication strategy that gives direction to what the brand should be projecting, who the brand is communicating to, and how the brand speaks to suit a platform(s).
In a nutshell, a Brand Perceptionist charts a roadmap for brand growth.
What is the need of a Brand Perceptionist?
Even if you have hired the best advertising or digital agency— there is no guarantee that your target audience is seeing, engaging, or/ and interpreting your brand the way you want them to.
Hiring the best, of course, cannot just be your fool-proof plan.
Also, how do you know your way of showcasing your brand is the right way?
Who needs a Brand Perceptionist?
- Are you looking to make your brand resilient by designing a long-term and healthier marketing-driven approach?
- If you have the vision to turn your business into a brand.
How we do it?
We create the desired Brand Perception with the help of the ‘Brand Audit.’ Under our Brand Audit, we take into consideration several parameters—we find many insights that we implement in designing the brand communication, which in turn will yield multifold results in terms of:
- Increase brand awareness
- Develop brand trust
- Establish brand credibility
- Increase overall conversions to goals in the process of lead nurturing
- Increase website traffic and many more
What is Brand Audit?
A brand audit is a process used to evaluate and understand how a brand is performing in the market and against the competition. It is an analytical strategy that studies the aspects that make up a brand. The few parameters used to analyze the brand are–
- The target market and the ideal clientele
- The overall strategy and goals
- Innovation in the products and services the brand provides
- The current communication done via various media/ platforms
- Advertising strategies linked to marketing goals
- Customer experience and success
- Brand awareness level and positioning in the marketplace
You will be able to uncover hidden roadblocks that are stopping your brand to move forward. The brand audit will help you to pinpoint the strengths & weaknesses of your brand, and the pain points of your customers. The analysis helps in ideating on how to improve upon and change things that aren’t working.
So, are you ready to give your brand the growth it deserves?
Connect now for a FREE brand audit!
